The primary focus may be on fans, but ultimately social media is all about engagement. With this in mind, UbiCare has launched a new Engagement Quotient (EQ) Chart, a first-of-its-kind examination of fan engagement on more than 900 hospital and healthcare-associated Facebook pages. In this video, UbiCare CEO Betsy Weaver, Ed.D., explains why and how this new resource for #hcsm work.

UbiCare/TPR Media CEO Betsy Weaver, Ed.D., recently talked with Albert Maruggi for his Social Media for Health Care podcast. Reflecting on their conversation, Betsy shares some thoughts on how hospitals can most effectively deliver high-quality, evidence-based content via social media channels to support their clinical priorities … View the video!

This is not a new concept, but it is one that has taken on new luster and relevance with the addition of social media. It’s sure to join “connection,” “relationships” and “engagement” as one of the key buzzwords in the current social media lexicon. … Read more!

Here I am on my way to my second healthcare marketing conference in two weeks and as much as I’m looking forward to the one I’m heading to, I’m still contemplating the last one. … Read more!

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