To say engagement is the buzzword du jour is an understatement. Search the term “engaging your customers online” and you’ll net over 12 million results. Why? Engagement offers a way to assess and quantify a return on your investment in electronic communication and online marketing. But engaging customers is not a new concept. Marketers in healthcare have always sought to engage prospective customers and convert that engagement into new or repeat customers. So has anything really changed in healthcare when it comes to engagement? … Read on.

After the Inner City 100 awards ceremony, I joined several other honorees for a nightcap and post mortem on the day’s events. Within minutes the conversation turned from the recognition of the award to what was top of mind for all of us small business leaders: managing employees and evaluating performance … Read on.

Last night, TPR Media, the parent company of, was named No. 22 on the “Inner City 100” list of the fastest growing urban small businesses by The Initiative for a Competitive Inner City. Read on to learn more about this award.

UbiCare/TPR Media CEO Betsy Weaver, Ed.D., shares some insights on how hospitals can be more successful in getting patients signed up for their email messaging services. Research TPR did in conjunction with Yale-New Haven Hospital and the University of Virginia Health System shows it’s all in “owning” it and how you approach it. Watch the video to learn more.

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