When’s the last time you thought about central-line infections? If you’re like most people—or at least those not working in a hospital—most likely that would be never. Here’s why you should!

How do you measure the value of healthcare electronic marketing (HEM), generally, and engagement, specifically? What we suggest here may help you … read on!

Have you ever considered how tracking and measuring your social media engagement can actually facilitate engagement? How, you may wonder, can measuring engagement create engagement? … Read on.

For healthcare, engagement is about enhancing and streamlining how hospitals connect with and care for their patients. Having high quality, relevant content and messaging is an important part of this. But content is only one ingredient in a successful healthcare electronic marketing (HEM) effort. … Read more
about the other important factors in the equation.

While social media has gained importance as a new means for healthcare providers to engage patients and prospective patients, only through its integration with the other electronic communication (e.g., email), can hospitals and care providers establish connections that truly matter. All healthcare electronic marketing (HEM) efforts must be connected, not just the social ones. … Read more about how and why.

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