About the Blog

How do healthcare providers leverage technology and use metrics for optimal success in digital communications? And what defines success these days in the electronic and social media arena?

Yes, Google, Facebook, Radian6 and others can provide buckets of numbers, but how do you apply them to making connections that matter with patients? And what qualities of those connections do you need to be able to control to improve the engagement level? And, ultimately, how does it impact your business objectives?

This blog – hopefully in conversation with you! – strives to go beyond the hype and the numbers to put healthcare providers’ electronic and social media interactions with their customers in context and enable you to evaluate those interactions in a meaningful way.

© 2011 TPR Media LLC Suffusion theme by Sayontan Sinha