For healthcare, engagement is about enhancing and streamlining how hospitals connect with and care for their patients. Having high quality, relevant content and messaging is an important part of this. But content is only one ingredient in a successful healthcare electronic marketing (HEM) effort. … Read more
about the other important factors in the equation.

After the Inner City 100 awards ceremony, I joined several other honorees for a nightcap and post mortem on the day’s events. Within minutes the conversation turned from the recognition of the award to what was top of mind for all of us small business leaders: managing employees and evaluating performance … Read on.

The understanding of Facebook as a business tool is a work in progress. That is part of the fun and excitement of our brave new communication world! … Read more!

A CEO of a major hospital in Boston told his VP of Marketing that Facebook is very valuable to the hospital, but they should not have to spend a single dollar to make it successful. (This is not simply an outlier view from the C suite.) But what are the direct and indirect costs of mounting and maintaining a Facebook page that actually delivers value? … Check out part three in our series of posts on hospitals’ use of Facebook. … Read more!

This is the first in a series of posts on the use of social media, particularly Facebook, by hospitals and healthcare institutions. We’ll start out by looking at the current condition of Facebook use. In subsequent posts we’ll delve into content, cost, connections and engagement and, finally, how all of these things impact the bottom line. … Read on!

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