Some folks jump into social media figuring, “Hey, what have I got to lose? It doesn’t really cost anything.” While that might be true in theory, to be successful with your social media initiatives you should take into account the indirect and, potentially, even some direct costs. Here’s how and why

When’s the last time you thought about central-line infections? If you’re like most people—or at least those not working in a hospital—most likely that would be never. Here’s why you should!

How do you measure the value of healthcare electronic marketing (HEM), generally, and engagement, specifically? What we suggest here may help you … read on!

A CEO of a major hospital in Boston told his VP of Marketing that Facebook is very valuable to the hospital, but they should not have to spend a single dollar to make it successful. (This is not simply an outlier view from the C suite.) But what are the direct and indirect costs of mounting and maintaining a Facebook page that actually delivers value? … Check out part three in our series of posts on hospitals’ use of Facebook. … Read more!

This is the first in a series of posts on the use of social media, particularly Facebook, by hospitals and healthcare institutions. We’ll start out by looking at the current condition of Facebook use. In subsequent posts we’ll delve into content, cost, connections and engagement and, finally, how all of these things impact the bottom line. … Read on!

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