We were excited and honored recently to be part of the Massachusetts Technology Leadership Council’s seminar, “How Technology is Enabling Dynamic Community Care Teams.” Our CEO Betsy Weaver, Ed.D., sat on a panel. Hear what she had to say about the experience and some the trending issues and oportunities regarding healthcare and technology today. Read more and watch our video.

Every marketer who has ever suggested implementing a social media program gets the same question from the executive team: How can you prove its ROI? Like any traditional program, there are hard metrics and numbers to present, as well as those “fuzzier” results. Here are some suggestions for how to measure your success. … Read on.

Everyone knows content is king, but how do you go about building meaningful content for your social networks? Read on for some suggestions.

To say engagement is the buzzword du jour is an understatement. Search the term “engaging your customers online” and you’ll net over 12 million results. Why? Engagement offers a way to assess and quantify a return on your investment in electronic communication and online marketing. But engaging customers is not a new concept. Marketers in healthcare have always sought to engage prospective customers and convert that engagement into new or repeat customers. So has anything really changed in healthcare when it comes to engagement? … Read on.

UbiCare/TPR Media CEO Betsy Weaver, Ed.D., shares some insights on how hospitals can be more successful in getting patients signed up for their email messaging services. Research TPR did in conjunction with Yale-New Haven Hospital and the University of Virginia Health System shows it’s all in “owning” it and how you approach it. Watch the video to learn more.

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