Are you still using Survey Monkey to query your patients on important issues? Here are two reasons to reconsider that approach:

Last week, McLaren Central Michigan was ranked in the top 10% of our Facebook Engagement Chart for healthcare, which gave rise to a story being published in the region’s largest circulation publication, the Clare County Review.

What does McLaren Central Michigan do that sets it apart from other hospitals? McLaren shines in its ability to spark interaction on its Facebook page — no simple feat! Rather than haphazardly posting, it has a clearly developed plan and their folks there have done their research.

We were excited and honored recently to be part of the Massachusetts Technology Leadership Council’s seminar, “How Technology is Enabling Dynamic Community Care Teams.” Our CEO Betsy Weaver, Ed.D., sat on a panel. Hear what she had to say about the experience and some the trending issues and oportunities regarding healthcare and technology today. Read more and watch our video.

Every marketer who has ever suggested implementing a social media program gets the same question from the executive team: How can you prove its ROI? Like any traditional program, there are hard metrics and numbers to present, as well as those “fuzzier” results. Here are some suggestions for how to measure your success. … Read on.

When you make the commitment to participate in social media, you are opening yourself up to all forms of feedback – both good and bad. While no one likes to see a post from a disgruntled or dissatisfied customer, it’s inevitable in an open forum – so you need to be prepared as to how you will deal with it. These tips will help … read on.

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