Last week, McLaren Central Michigan was ranked in the top 10% of our Facebook Engagement Chart for healthcare, which gave rise to a story being published in the region’s largest circulation publication, the Clare County Review.

What does McLaren Central Michigan do that sets it apart from other hospitals? McLaren shines in its ability to spark interaction on its Facebook page — no simple feat! Rather than haphazardly posting, it has a clearly developed plan and their folks there have done their research.

We’ve compiled our top five tips for Facebook success. It’s more than having a page and sharing interesting facts and articles, it’s about reaching your audience where they are and giving them content that will intrigue, entertain and inform, while also keeping your goals in mind.

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