Last week, McLaren Central Michigan was ranked in the top 10% of our Facebook Engagement Chart for healthcare, which gave rise to a story being published in the region’s largest circulation publication, the Clare County Review.

What does McLaren Central Michigan do that sets it apart from other hospitals? McLaren shines in its ability to spark interaction on its Facebook page — no simple feat! Rather than haphazardly posting, it has a clearly developed plan and their folks there have done their research.

We’ve compiled our top five tips for Facebook success. It’s more than having a page and sharing interesting facts and articles, it’s about reaching your audience where they are and giving them content that will intrigue, entertain and inform, while also keeping your goals in mind.

Has your hospital’s Facebook page changed over to the new Timeline format yet? What are your thoughts?

Every marketer who has ever suggested implementing a social media program gets the same question from the executive team: How can you prove its ROI? Like any traditional program, there are hard metrics and numbers to present, as well as those “fuzzier” results. Here are some suggestions for how to measure your success. … Read on.

When you make the commitment to participate in social media, you are opening yourself up to all forms of feedback – both good and bad. While no one likes to see a post from a disgruntled or dissatisfied customer, it’s inevitable in an open forum – so you need to be prepared as to how you will deal with it. These tips will help … read on.

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