Every marketer who has ever suggested implementing a social media program gets the same question from the executive team: How can you prove its ROI? Like any traditional program, there are hard metrics and numbers to present, as well as those “fuzzier” results. Here are some suggestions for how to measure your success. … Read on.

Some folks jump into social media figuring, “Hey, what have I got to lose? It doesn’t really cost anything.” While that might be true in theory, to be successful with your social media initiatives you should take into account the indirect and, potentially, even some direct costs. Here’s how and why

UbiCare/TPR Media CEO Betsy Weaver, Ed.D., shares some insights on how hospitals can be more successful in getting patients signed up for their email messaging services. Research TPR did in conjunction with Yale-New Haven Hospital and the University of Virginia Health System shows it’s all in “owning” it and how you approach it. Watch the video to learn more.

Here are 10 things to think about – and add your own thoughts to – for the new year … Read on!

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