A crucial part of any sign-up process for communicating with and educating your patients is acquiring their email addresses. The good news is that there are hospitals across the country that have mastered this procedure, and the rest of us can learn from their example.

We all know how much pressure hospitals are under to improve patient outcomes and reduce costs. One solution may be to improve the connection that hospitals have with their patients. Our latest white paper is all about what it takes to implement an engaging e-communications program and the litany of benefits this kind of program can provide, including significant cost savings, a boost in HCAHPS scores and enhanced staff productivity.

Last week, McLaren Central Michigan was ranked in the top 10% of our Facebook Engagement Chart for healthcare, which gave rise to a story being published in the region’s largest circulation publication, the Clare County Review.

What does McLaren Central Michigan do that sets it apart from other hospitals? McLaren shines in its ability to spark interaction on its Facebook page — no simple feat! Rather than haphazardly posting, it has a clearly developed plan and their folks there have done their research.

You’ve learned all about cord blood banking and have decided to bank your baby’s cord blood in a public bank. But what if you’re hospital doesn’t participate in cord blood banking? You may still have options. Read more.

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