I have noticed in the past few months that my attention has been drifting away from targeted highly relevant content to data, data, data! Apparently, I have plenty of company. 6% of respondents to the Return Path survey [September 2012] said that … Posted by Betsy Weaver, Ed.D. at 2:25 pm Tagged with: , , , ,

Every marketer who has ever suggested implementing a social media program gets the same question from the executive team: How can you prove its ROI? Like any traditional program, there are hard metrics and numbers to present, as well as those “fuzzier” results. Here are some suggestions for how to measure your success. … Read on.

When you make the commitment to participate in social media, you are opening yourself up to all forms of feedback – both good and bad. While no one likes to see a post from a disgruntled or dissatisfied customer, it’s inevitable in an open forum – so you need to be prepared as to how you will deal with it. These tips will help … read on.

Healthcare marketers need to be especially careful when it comes to distributing content via social media channels because of the regulated nature of the industry, the potential impact to patients, and the risk of exposing the organization to litigation. Here are some steps you can take to mitigate potential risks … Read more.

Have you ever considered how tracking and measuring your social media engagement can actually facilitate engagement? How, you may wonder, can measuring engagement create engagement? … Read on.