Every marketer who has ever suggested implementing a social media program gets the same question from the executive team: How can you prove its ROI? Like any traditional program, there are hard metrics and numbers to present, as well as those “fuzzier” results. Here are some suggestions for how to measure your success. … Read on.

Some folks jump into social media figuring, “Hey, what have I got to lose? It doesn’t really cost anything.” While that might be true in theory, to be successful with your social media initiatives you should take into account the indirect and, potentially, even some direct costs. Here’s how and why

Have you ever considered how tracking and measuring your social media engagement can actually facilitate engagement? How, you may wonder, can measuring engagement create engagement? … Read on.

For healthcare, engagement is about enhancing and streamlining how hospitals connect with and care for their patients. Having high quality, relevant content and messaging is an important part of this. But content is only one ingredient in a successful healthcare electronic marketing (HEM) effort. … Read more
about the other important factors in the equation.

The primary focus may be on fans, but ultimately social media is all about engagement. With this in mind, UbiCare has launched a new Engagement Quotient (EQ) Chart, a first-of-its-kind examination of fan engagement on more than 900 hospital and healthcare-associated Facebook pages. In this video, UbiCare CEO Betsy Weaver, Ed.D., explains why and how this new resource for #hcsm work.

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