Are you refreshing your approach to your email and e-communication? We are. Here’s why …
read more.

More women die of heart disease than men in the US. Yet 80% of heart disease is preventable. Perhaps looking at heart health as a woman’s issue will resonate … here’s why.

These are the specific sources referenced in UbiCare’s Cord Blood Banking Awareness Program series of six emails and 26 social media posts.

Every marketer who has ever suggested implementing a social media program gets the same question from the executive team: How can you prove its ROI? Like any traditional program, there are hard metrics and numbers to present, as well as those “fuzzier” results. Here are some suggestions for how to measure your success. … Read on.

Everyone knows content is king, but how do you go about building meaningful content for your social networks? Read on for some suggestions.

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