Every marketer who has ever suggested implementing a social media program gets the same question from the executive team: How can you prove its ROI? Like any traditional program, there are hard metrics and numbers to present, as well as those “fuzzier” results. Here are some suggestions for how to measure your success. … Read on.

Here I am on my way to my second healthcare marketing conference in two weeks and as much as I’m looking forward to the one I’m heading to, I’m still contemplating the last one. … Read more!

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