How do you measure the value of healthcare electronic marketing (HEM), generally, and engagement, specifically? What we suggest here may help you … read on!

UbiCare/TPR Media CEO Betsy Weaver, Ed.D., shares some insights on how hospitals can be more successful in getting patients signed up for their email messaging services. Research TPR did in conjunction with Yale-New Haven Hospital and the University of Virginia Health System shows it’s all in “owning” it and how you approach it. Watch the video to learn more.

This is not a new concept, but it is one that has taken on new luster and relevance with the addition of social media. It’s sure to join “connection,” “relationships” and “engagement” as one of the key buzzwords in the current social media lexicon. … Read more!

This is the first in a series of posts on the use of social media, particularly Facebook, by hospitals and healthcare institutions. We’ll start out by looking at the current condition of Facebook use. In subsequent posts we’ll delve into content, cost, connections and engagement and, finally, how all of these things impact the bottom line. … Read on!

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