We all know how much pressure hospitals are under to improve patient outcomes and reduce costs. One solution may be to improve the connection that hospitals have with their patients. Our latest white paper is all about what it takes to implement an engaging e-communications program and the litany of benefits this kind of program can provide, including significant cost savings, a boost in HCAHPS scores and enhanced staff productivity.

Every marketer who has ever suggested implementing a social media program gets the same question from the executive team: How can you prove its ROI? Like any traditional program, there are hard metrics and numbers to present, as well as those “fuzzier” results. Here are some suggestions for how to measure your success. … Read on.

Some folks jump into social media figuring, “Hey, what have I got to lose? It doesn’t really cost anything.” While that might be true in theory, to be successful with your social media initiatives you should take into account the indirect and, potentially, even some direct costs. Here’s how and why

How do you measure the value of healthcare electronic marketing (HEM), generally, and engagement, specifically? What we suggest here may help you … read on!

For healthcare, engagement is about enhancing and streamlining how hospitals connect with and care for their patients. Having high quality, relevant content and messaging is an important part of this. But content is only one ingredient in a successful healthcare electronic marketing (HEM) effort. … Read more
about the other important factors in the equation.

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