Every marketer who has ever suggested implementing a social media program gets the same question from the executive team: How can you prove its ROI? Like any traditional program, there are hard metrics and numbers to present, as well as those “fuzzier” results. Here are some suggestions for how to measure your success. … Read on.

What good is a Facebook page or Twitter feed if your messages go unread? Having a strong following, chock full of the “right” people – i.e., your patients, community and influencers – is imperative to the success of your social media strategy. Here are some tips for attracting and engaging fans and followers … read on.

Some folks jump into social media figuring, “Hey, what have I got to lose? It doesn’t really cost anything.” While that might be true in theory, to be successful with your social media initiatives you should take into account the indirect and, potentially, even some direct costs. Here’s how and why

For healthcare, engagement is about enhancing and streamlining how hospitals connect with and care for their patients. Having high quality, relevant content and messaging is an important part of this. But content is only one ingredient in a successful healthcare electronic marketing (HEM) effort. … Read more
about the other important factors in the equation.

While social media has gained importance as a new means for healthcare providers to engage patients and prospective patients, only through its integration with the other electronic communication (e.g., email), can hospitals and care providers establish connections that truly matter. All healthcare electronic marketing (HEM) efforts must be connected, not just the social ones. … Read more about how and why.

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